According to the report analysis, ‘ Retail Banking Market Dynamics: Uk  2018 ’ states that profitability and margins among the UK banks  have begun to decline due to increased competition and macroeconomics elements.  However, the mortgages and consumer credits are still anticipated to rise at an  average rate. Moreover, with the increased competition the numerous companies  are functioning more significantly for dominating the UK market which includes  Lloyds Banking Group, Nationwide, Santander, RBS Group, Barclays, HSBC,  Coventry Building Society, TSB, Virgin Money, Clydesdale Bank, Yorkshire  Building Society, The Co-operative Bank, Skipton Building Society, Leed  Building Society, Tesco Bank, OneSavings Bank, Metro Bank, Principality  Building Society, Sainsbury’s Bank, Paragon Bank, Shawbrook Bank, Secure Trust  Banks and several others. Whereas, the big four players which include Lloyds  Banking Gropu, Barclays, HSBC, and RBS groups are determining a serious  challenge to their...