Online Advertising Market Major Players: Ken Research
Online advertising is a specific type of marketing & advertising technique that employs the internet to promote the products & services. Online advertising is also identified as internet advertising and web advertising. It generally delivers promotional-marketing messages through collecting data with targeting potential customers. A variety of tools & techniques are used to promote these services like sales CRM, e-mail, marketing automation and web-analytics. Online advertising is widely used in various sectors including education, automotive, retail, healthcare, banking, Consumer Packaged Goods (CPG) and media & entertainment. By type, online advertising market is segregated as banner marketing, email marketing, social media optimization (SMO), search engine optimization (SEO), online video advertising, and local online advertising. It is expected that increasing technological advances coupled with increased corporate digital spending will boost online advertising r