Increase in smartphone and internet penetration, Government support, consumer preference towards local language is expected to drive India Vernacular News and Content Platform: Ken Research
Buy Now Increasing Internet and Smartphone penetration, improving digital literacy, reduced internet charges and covid-19 pandemic have collectively influenced the demand of Vernacular users in the country. Players in Vernacular industry are providing multiple services in multilingual format aiming to cater the content demand from different parts of the country. Multiple services are provided along with news and content such as jobs, matrimony, fantasy games among others. Establishment of Koo, an Indian language microblogging platform , marked as a major break in the industry, where they are competing with Twitter and might surpass their user base by 2023. The companies are however facing technology barriers with restrictions in website fonts, limited database access to build AI and ML, and Indic language chat-bot assistance. Government program of training and assisting vernacular companies through their Vernacular Innovation Program to bridge the language barrier in the country.