According to the report analysis, ‘ Retail Banking Market Dynamics: Uk 2018 ’ states that profitability and margins among the UK banks have begun to decline due to increased competition and macroeconomics elements. However, the mortgages and consumer credits are still anticipated to rise at an average rate. Moreover, with the increased competition the numerous companies are functioning more significantly for dominating the UK market which includes Lloyds Banking Group, Nationwide, Santander, RBS Group, Barclays, HSBC, Coventry Building Society, TSB, Virgin Money, Clydesdale Bank, Yorkshire Building Society, The Co-operative Bank, Skipton Building Society, Leed Building Society, Tesco Bank, OneSavings Bank, Metro Bank, Principality Building Society, Sainsbury’s Bank, Paragon Bank, Shawbrook Bank, Secure Trust Banks and several others. Whereas, the big four players which include Lloyds Banking Gropu, Barclays, HSBC, and RBS groups are determining a serious challenge to their...